Privacy Policy

Last updated: June 2, 2026

Sakura & Hina Tokyo operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a carefully designed shopping experience collectively referred to as the “Services.”

Sakura & Hina Tokyo uses Shopify technology, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, make a purchase or complete another transaction through the Services, or otherwise communicate with us.

In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply regarding the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact details, including your name, address, billing address, shipping address, telephone number and email address.

• Financial information, including credit card numbers, debit card numbers, financial account information, payment card information, transaction details, payment method, payment confirmation and other payment-related details.

• Account information, including your username, password, security questions, preferences and settings.

• Transaction information, including the items you view, add to your cart, add to your wish list, purchase, return, exchange or cancel, as well as information about your previous transactions.

• Communications with us, including information you provide when contacting us, such as when submitting a customer support request.

• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

• Usage information, including information about your interaction with the Services and how and when you access, browse or use the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information.

• Automatically through the Services, including through your device when you use our products or services, visit our website or interact with cookies and similar technologies.

• From our service providers, including when we engage them to provide certain technologies or when they collect or process personal information on our behalf.

• From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Personalising and Improving the Services

We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, completing orders, remembering your preferences and the products you are interested in, and sending notifications relating to your account.

We may also use your information to process purchases, returns, exchanges and other transactions, create and manage your account, arrange shipping, manage returns and exchanges, allow you to publish reviews and create a personalised shopping experience, including recommending products related to your purchases.

This may include using your personal information to personalise and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing, advertising and promotional communications by email, text message or post.

We may also use your information to display online advertisements for products or services through the Services or on other websites, including advertisements based on products you previously purchased, viewed or added to your shopping cart, as well as other activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping and payment experience, and detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or harmful activity.

We may also use your information to protect public safety and the security of our Services.

When you create an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other login information with anyone.

Communicating With You

We use your personal information to provide customer support, respond to your enquiries, deliver effective services and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws or respond to valid legal proceedings, including requests from law enforcement agencies or government authorities.

We may also use your information to investigate or participate in civil proceedings, actual or potential litigation or other legal disputes, and to enforce or investigate suspected violations of our terms, policies or agreements.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy.

These circumstances may include sharing information:

• With Shopify, service providers and other third parties that perform services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order fulfilment and shipping.

• With business and marketing partners that help us provide marketing services and display advertisements.

• When you direct us, request us or otherwise consent to the disclosure of certain information to third parties, such as when we share information with shipping providers or when you use social media widgets or login integrations.

• With our affiliates or other companies within our corporate group.

• In connection with a business transaction, such as a merger, acquisition, restructuring or bankruptcy.

• To comply with legal obligations, including responding to subpoenas, search warrants or similar legal requests.

• To enforce applicable terms of service or policies.

• To protect or defend the Services, our rights or the rights of our customers, users or other parties.

For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites.

Our business and marketing partners will process your information in accordance with their own privacy policies.

Depending on where you live, you may have the right to ask us not to share information about you for targeted marketing or advertising based on your online activity across different merchants and websites.

Our Relationship With Shopify

The Services are hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other third parties that may be located in countries other than the country in which you live.

To help protect, develop and improve our business, we may use certain advanced Shopify features that combine data and information obtained from your interactions with our store, other merchants and Shopify.

To provide these advanced features, Shopify may process personal information collected from your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests concerning your privacy rights relating to Shopify’s use of your information.

To learn more about how Shopify uses your personal information and the rights available to you, visit:

https://privacy.shopify.com/en

Depending on where you live, you may also be able to exercise certain privacy rights through Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

When you follow a link to a website that is not affiliated with or controlled by us, you should review that website’s privacy policy, security policy and terms and conditions.

We do not guarantee and are not responsible for the privacy or security practices of third-party websites, including the accuracy, completeness or reliability of information found on those websites.

Information you provide in public or semi-public locations, including information shared on third-party social media platforms, may be visible to other users of the Services or users of those platforms without limitation regarding its use by us or third parties.

The inclusion of a third-party link does not, by itself, mean that we endorse the content, owner or operator of that website or platform, unless otherwise stated through the Services.

Children’s Personal Information

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of legal adulthood in their jurisdiction.

When you are the parent or legal guardian of a child who has provided personal information to us, you may contact us using the contact details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable law, personal information belonging to individuals under the age of 16.

Security and Retention of Your Information

Please understand that no security measure is perfect or completely impenetrable, and we cannot guarantee absolute security.

Information you send to us may also not be secure while it is being transmitted. We recommend that you do not use unsecured communication channels to send sensitive or confidential information.

The length of time we retain your personal information depends on several factors, including whether we need the information to:

• Maintain your account.

• Provide the Services.

• Comply with legal obligations.

• Resolve disputes.

• Enforce contracts, policies or agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights described below regarding your personal information.

These rights are not absolute, may apply only in certain circumstances and may be refused where permitted by applicable law.

Right of Access or Knowledge

You may have the right to request access to the personal information we hold about you.

Right to Deletion

You may have the right to request that we delete personal information we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate personal information we hold about you.

Right to Data Portability

You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to applicable exceptions, request that we transfer it to another party.

Right to Opt Out of Sale, Sharing or Targeted Advertising

Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information or the processing of your personal information for purposes considered targeted advertising under applicable privacy laws.

Communication Preferences

We may send you promotional emails.

You may unsubscribe from promotional emails at any time by using the unsubscribe option displayed in those emails.

Even after unsubscribing from promotional communications, we may still send you non-promotional messages relating to your account, purchases, transactions or orders.

You may exercise your rights through the options made available through the Services or by contacting us using the information provided below.

To learn more about how Shopify uses your personal information and the rights available to you regarding data processed by Shopify, visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of your privacy rights.

We may need to verify your identity before processing your request, as permitted or required by applicable law.

Where permitted by applicable law, you may appoint an authorised representative to submit a request on your behalf.

Before accepting a request from an authorised representative, we may require evidence that you have authorised that person to act on your behalf. We may also require you to verify your identity directly with us.

We will respond to your request within the timeframe required by applicable law.

Complaints

When you have concerns or complaints regarding how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may have the right to appeal our decision by contacting us or to submit a complaint to your local data protection authority.

International Data Transfers

We may transfer, store and process your personal information outside the country in which you live.

When we transfer personal information outside the European Economic Area or the United Kingdom, we rely on recognised legal transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or an equivalent agreement issued by the relevant authority in the United Kingdom.

These transfer mechanisms will not be required where the information is transferred to a country officially recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our business practices or for operational, legal or regulatory reasons.

When we make changes, we will publish the revised Privacy Policy on this website, update the “Last updated” date and provide any notice required by applicable law.

Contact Us

For questions regarding our privacy practices or this Privacy Policy, or to exercise any of the rights available to you, please contact us at:

Sakura & Hina Tokyo
Email: info@sakurahina.com